All case studies
Jewellery & Luxury

Luxury Diamond Brand

Lab-grown diamond brand — SEO & Google Ads

Project screenshots coming soon

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The challenge

A lab-grown diamond jewellery brand in a category where buyers research heavily before purchasing. The brand needed to be discovered for high-intent jewellery searches and convert that traffic with a website that matched the premium price point.

The strategy

01

Keyword research mapped to buyer intent across lab-grown and diamond jewellery searches.

02

SEO-optimised collection and education pages built to rank and reassure.

03

Google Search campaigns focused on high-intent, purchase-ready queries.

04

Premium, fast website experience aligned with a luxury price point.

The results

  • Ongoing SEO and paid acquisition engine for a high-consideration purchase category.
  • Part of the 100+ websites built and managed by Markadding.
  • Full-funnel tracking from search click to enquiry.

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