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Infrastructure & Consulting

Drilling Rig Consultancy

Asia's largest drilling rig company — 4 verticals

Website DevelopmentDigital Strategy

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The challenge

Asia's largest drilling rig company needed one digital presence to represent four distinct business verticals — without confusing visitors about which service applied to them.

The strategy

01

Information architecture separating the four verticals into clear pathways.

02

Vertical-specific pages speaking to each audience's technical requirements.

03

Corporate-grade design appropriate for infrastructure-scale clients.

04

Enquiry routing so each vertical receives relevant leads.

The results

  • One coherent digital presence for four business verticals.
  • Clear visitor journeys for each line of business.
  • A website matching the scale of Asia's largest player in its category.

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